“Most Businesses and Individuals Fail To Make Money Online Even if they are Successful Offline - Why?”
“There are three things to know that will greatly increase your chances of online business success”
Alex Joll
CEO Sales and Marketing Wealth Ltd
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Did you know?
· Most websites are self serving and boreing
· SEO is a waste of money
· Focusing on clients will get you sales
· Layout and wording is the key to conversions
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Do you want to know the ONE thing that always sells – no matter what?
There is one thing that you can do with your website or sales copy right now that will MAKE people buy?
Do you want me to prove it? Okay, answer this: Why are you reading this article?
It’s because you want to know the ONE thing that will make all the difference and make you more money. I have already offered you three things to drastically improve your profits and all you had to do was fill in your name and email.
Now I am promising something even more than that and all you have to do is read on to find out what it is. What I am about to tell you will give you the immense power that will enable you to increase sales and make people do as you direct them.
That one thing is just that: Focus on one thing and one thing only; don’t confuse people or over complicate matters. This works and you are the proof; you are reading this because I promised to tell you the one thing that will get amazing results.
That one thing is focusing on just one benefit and one repetitive command.
How does this work? Think of a product or service that you are promoting and think of the one benefit that stands out above all else; the USP (unique selling proposition). If you were selling a car there are many benefits and options that you could list and many points that you could sell on.
But a lack of focus and too many things to remember and people will get bored and you have lost them. So figure out what is the one overriding benefit of your car over all the others or the one thing that makes it stand apart?
If you were selling Volvo it might be the safety and security that comes as standard; you would constantly refer to the feeling of wellbeing and protection as you drive the car. That is not to say you would not mention the other features but they would be mere foot notes. Would you mention the engine or the fact that it has 4 wheels, is there any need, don’t all cars?
My clients all ways say: “All this is well enough but what about my business – what do I focus on?” The answer to this is with your clients; don’t guess or assume that you know what is most important to them – ask.
Too often we get caught up in our business and assume that other people see it as we do, but the truth is they don’t. You may be shocked to find out why people actually bought from you in the first place. So ask them and find one thing that stands out above all the rest and focus on that.
So we have established that you need to focus on one thing and this also means that you should focus on one command as well. Decide in advance what you want people to do with the information that you are giving them.
If you want people to call you for more information then include this as you go along. Let them know that when they call you, you will be able to make their wishes come true – or fix their pluming or whatever. Include the fact that they can call at any time day or night (answer machines are great and always can be there to take a message).
If you want people to buy then include buying instructions in the body of the text that let them know that they can use the simple one click order system and have their gizmo in 24 hours. Tell them to click and they will. If you tell them several times subtly throughout the text with messages like “one simple click and you are on your way to feeling the amazing benefits of baby gizmo”, you will prepare them mentally.
Then when at the end of the text you say click here to get your gizmo now, they just do it automatically because you pre-programmed them to.
If you want to seriously increase your conversions on and offline you need to focus on one thing. The one thing that you need to do now is fill in your name and email below to receive my newsletter.
When you do this one thing, assuming you haven’t already, you will be sent an email explaining the three most powerful things that you can do to get sales right now at no cost to you.
Good luck and if you need any help or would like free advice for your business just call or email my office.
Alex Joll
CEO
Sales and Marketing Wealth Ltd
PS. Don’t forget to fill in your name and email below to get my newsletter and find out what my top 3 tips are to get you more sales.
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